Zero party data

Zero party data refers to information that LinkedIn users willingly share with you, such as their thoughts or preferences. This information is often shared in the content itself, comments, or direct messages. Zero party data is valuable for personalized engagement and strategic decision-making.
Shield does not track zero party data per se, but Shield does track all organic content from profiles you connect to the Shield platform. By using Shield’s powerful search engine you are able to find content posted that includes certain keywords or phrases that could be considered zero party data.

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Explore key terms to deepen your LinkedIn analytics understanding and enhance your content strategy.

Explore key terms to deepen your LinkedIn analytics understanding and enhance your content strategy.

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From impressions to engagement rates, Shield brings your data to life. Start your free trial today and turn insights into impact.