Owned media value

Owned media value measures the worth of content shared on your own LinkedIn profile or company page. In other words, content you create and control. For an individual content creator, owned media value overlaps with earned media value, except earned media value includes mentions and content created by others. For brands, earned media value includes content created and shared by employees or customers.

Shield is used by brands and content creators to track all organic content published on the LinkedIn platform from relevant personal profiles, whether it’s just you as an individual creator, or a group of employee advocates, brand ambassadors, or agency clients of yours. Shield is the go to LinkedIn analytics tool to track organic content performance and profile activity.

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Explore key terms to deepen your LinkedIn analytics understanding and enhance your content strategy.

Explore key terms to deepen your LinkedIn analytics understanding and enhance your content strategy.

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From impressions to engagement rates, Shield brings your data to life. Start your free trial today and turn insights into impact.