Content strategy
A content strategy on LinkedIn is a plan for creating and sharing valuable, relevant content that aligns with your goals, such as growing your network, enhancing brand awareness, or driving engagement. It includes defining target audience interests, selecting content types (e.g., posts, articles, videos), and setting a consistent posting schedule. A strong content strategy helps ensure that your LinkedIn presence is impactful and aligned with audience expectations, building authority over time.
Shield helps you track and measure content performance over time, helping you learn what works and what doesn’t across content types. This way you can easily adapt and refine your strategy to maximize reach and engagement on LinkedIn.
