Why content is underrated

When we get too familiar with things, we start taking them for granted.

The greatest example of this in our century is when the pandemic hit.

Face to face interaction was the norm.

Covid came, and the thing we had daily—the thing we were familiar with— gone.

Just like that.

To cope, we turned to the internet.
FaceTime, TikTok, Zoom—just so we could communicate, to feel connected again.

Media became the norm.

We don't even realize how much we consume daily.

We become robots, especially those creating content.

Content becomes tiring.
Content starts feeling superficial.
But it's underrated.

It’s everywhere, and we need to remember not to take it for granted.

Let us remind you why ↓

OVERHEARD ON LINKEDIN: CONTENT’S NATURAL STRENGTH

• Content can represent millions of voices

​Here’s a post by Reno Perry. Perry talks about what actually matters at work. Let’s be honest, we were probably all thinking the same but not all of us say it out loud. And that’s fine—because all it takes is one good piece of content. 1541 reposts. That’s powerful.

• Content spreads unheard stories

​Here’s a post by Jake Humphrey. Jake shares the unheard story of Ollie Watkins. A name we didn’t really know until he scored that 90-minute goal against the Netherlands, getting England to the Euros finals. See, someone’s story is not always meant to be told by the protagonist but by those who observe.

• Content represents the underrepresented

​Here’s a post by Steven Bartlett. Steven says something we don’t hear often: It’s okay to quit. With content, even the opinions of the underrepresented can be shared with context for us to understand.

• Content reminds us of our bad habits

​Here’s a post by Ben Meer. Ben shares tips on how to avoid burnout. Content reminds us that we do not stand alone with our bad habits. There’s no need for shame.

See, it’s not all bad with media. There’s a lot of good out there if we look for it, and if we intend to share that too.

ONE OF THE BIGGEST CONTENT CAMPAIGNS THIS YEAR: ADIDAS’ YOU GOT THIS

By finally confronting the pressure star athletes face, Adidas paved the narrative around the vulnerability athletes have.

source: adidas - YouTube

The burden of an entire country expecting you to take the gold.
The pressure of meeting people’s expectations while still being 17.

It was a campaign that lightly addressed a serious topic.

Now, they told a story that touched millions but they also had some significant wins:

Adidas saw a huge success with an operating profit of €336 million, increased marketing expenses to €657 million, and a net income from continuing operations of €171 million (source: Adidas).

Content is everywhere, yes.

But don’t take it for granted.

Don’t forget its power.

And don’t say content is not for you, your company, or your team.

Because let’s be honest—you’re gonna regret it.