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The SHIELD blog

News, articles, product updates and more.

Organic Reach: The Free Reach You are Missing Out on?

Wouldn’t it be great if you reach your audience for free? With organic reach, you can. Only a couple of years back, very few people knew the potential and opportunities arising with LinkedIn. LinkedIn started as an online CV database, and to many it still is. But, others have taken advantage of the opportunities associated

Inbound Marketing: From Quality Content to Inbound Leads

The term inbound marketing was coined in 2005 by Brian Halligan, CEO, and co-founder of HubSpot. The term refers to the attraction and drawing in of customers. Co-founders of HubSpot, Dharmesh Shah, and Brian Halligan, felt the need for such a holistic approach because previously successful marketing tactics no longer provided the desired results. Inbound

LinkedIn: In Just Numbers

With a community of over half a billion people, LinkedIn provides a platform for professionals and businesses worldwide. But the reach of LinkedIn and its presence on a global scale can be difficult to fully grasp. Thereore we now bring you – LinkedIn: In Just Numbers. SHIELD provides you with the following numbers, which will

The Road to LinkedIn Success is through Engagement

It’s no secret, that LinkedIn is the leading social platform for professionals worldwide. But with all these user profiles, company profiles, digital traffic, and ads, one question continuously remains – why aren’t more companies and users posting content on LinkedIn?  The answers to this question might be several, such as, that we for instance as

Get Started with LinkedIn

LinkedIn is the leading social media platform for professionals worldwide1. With its over 660+ million users globally, LinkedIn is the most efficient way for you or your company to strengthen your professional profile. Yet only 48% of those users are active, under 10 percent of users post and engage in content, and only 1 million

LinkedIn Analytics x SHIELD Analytics

LinkedIn provides the biggest professional social media platform in the world. It provides a unique space where businesses, recruiters, marketers and more, can market not only themselves but also their brand or company. With over 660+ million users, it comes as a surprise to many, that only 3 million LinkedIn users share content on a

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