The SHIELD blog

In this article, we’ll focus on how to optimize your LinkedIn profile which is essential for any employees creating content on behalf of their organizations. Interested in how to optimize your content? Read our article here. We often get asked how to optimize LinkedIn profiles to generate more interest. The first step we recommend is

In this article, we address the frequently asked question: “How often should I post on LinkedIn?” To give you the answer straight away, we believe that you should seek to post as often as you can at a frequency that is sustainable for you. There is no point posting daily content to only burn out

If you are looking to create content on LinkedIn, an important first step is to identify your why. Your purpose for creating content on LinkedIn will guide how your profile looks and what types of content you post. Don’t worry, your purpose can change over time and it’s fine to be more than one thing.