You need a strategy for your content marketing to be consistent and to provide your audience with value. One of the most useful exercises to do is to establish your content themes – the topics that you will create content about
Views are an important metric to track on LinkedIn as they are an indication of the reach of your content. Views are one metric we can use to evaluate content performance.
The best time to post content on LinkedIn is a heavily debated topic. The pattern of user activity has usually followed working hours, as this has been when professionals have had the most time to check their feeds.