The SHIELD Blog

News and insights on company, products and industry.

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SHIELD Weekly Highlights #3

Hello Shielders👋 Friday is here, and the weekend is just around the corner. Therefore, we are coming to you straight from the SHIELD headquarters in central Copenhagen, with this week’s edition of SHIELD Weekly Highlights. But this week, we decided to add a little spin on the top 3. SHIELD is on a constant journey,

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SHIELD Weekly Highlights #2

Hello Shielders👋 The week has come to an end, and Friday is officially upon us. That means another edition of SHIELD Weekly Highlights. This weeks’ highlights feature 3 content pieces that we feel that we feel are not only extraordinary but also deserve to be read by anyone using LinkedIn actively. This Week’s Key Takeaways

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SHIELD Weekly Highlights #1

Hello Shielders 👋 2020 is officially underway, and with that, a new decade has begun. Therefore, we have decided to try and do things a little different here at SHIELD – introducing SHIELD Weekly Highlights. Starting today, we are going to highlight some of our users that truly exemplify the epitome of bringing value –

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What Everybody ought to Know about LinkedIn (Part 1)

LinkedIn and the possibilities associated with the platform are hardly a secret anymore. But the knowledge about LinkedIn, and how to successfully use the business platform are not always as straightforward. You can familiarize yourself with the many possibilities of LinkedIn by reading this piece here: Get Started with LinkedIn Yet, many don’t use the

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4 Marketing Questions about LinkedIn

What separates LinkedIn from other social media platforms? LinkedIn is the top social media platform for professionals. It provides a unique space where businesses, recruiters, marketers, and others, can market not only themselves but also their brand, company, products, and services. Three factors specifically differentiate LinkedIn from other platforms: LinkedIn as the right environment, right

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5 Focus Areas to Organic Growth

Organic growth is the most desired aspect when building a business from the ground up. Yet, the methods on how to actually achieve organic growth are not as common as one might think. With that in mind, here are 5 focus areas to grow your business organically. Research your ideal/target client When asked who their

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Digital Content - Are You Doing it Right?

In the age of digital marketing, trends are changing constantly. How to successfully distribute your digital content is certainly not obvious.  Here are the 6 top things to be aware of, when it comes to distributing your digital content. 1. Keep things simple and consistent Keeping your content manageable for users is of the utmost importance.

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Generating Value: Creating Content that Matter

Generating value is of the utmost importance when dealing with digital marketing. But the meaning of value, and how to generate it, vary substantially from company to company. Different companies have different mindsets, and from there, also different objectives.  Yet, one objective should be common to all companies. The objective of creating value for its

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Marketing in 2020: Laugh or Learn

These concepts may seem odd in a marketing context, yet, they represent the emerging tendencies in the world of marketing.  The future of marketing no longer lies in the hard sell. Push marketing tactics that represent more old school marketing tactics are, slowly but surely, decaying. Push marketing tactics that interrupt the user with an

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Earned Media: Providing Value and Earning the Market's Attention

Earned media refers to publicity for a brand or company gained through earned, promotional efforts by employees, customers or fans. Paid media, on the other hand, refers to publicity gained through paid advertising such as banner ads, promoted or sponsored posts on social media, etc. The Concept of Earned Media Exposure Earned media exposure is,

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Organic Reach: The Free Reach You are Missing Out on?

Wouldn’t it be great if you reach your audience for free? With organic reach, you can. Only a couple of years back, very few people knew the potential and opportunities arising with LinkedIn. LinkedIn started as an online CV database, and to many it still is. But, others have taken advantage of the opportunities associated