Generating value is of the utmost importance when dealing with digital marketing. But the meaning of value, and how to generate it, vary substantially from company to company. Different companies have different mindsets, and from there, also different objectives.  Yet, one objective should be common to all companies. The objective of creating value for its

Quickly understand who’s consuming your content and start adapting in real-time to reach the right decision makers in your industry

These concepts may seem odd in a marketing context, yet, they represent the emerging tendencies in the world of marketing.  The future of marketing no longer lies in the hard sell. Push marketing tactics that represent more old school marketing tactics are, slowly but surely, decaying. Push marketing tactics that interrupt the user with an

Earned media refers to publicity for a brand or company gained through earned, promotional efforts by employees, customers or fans. Paid media, on the other hand, refers to publicity gained through paid advertising such as banner ads, promoted or sponsored posts on social media, etc. The Concept of Earned Media Exposure Earned media exposure is,

Wouldn’t it be great if you reach your audience for free? With organic reach, you can. Only a couple of years back, very few people knew the potential and opportunities arising with LinkedIn. LinkedIn started as an online CV database, and to many it still is. But, others have taken advantage of the opportunities associated

The term inbound marketing was coined in 2005 by Brian Halligan, CEO, and co-founder of HubSpot. The term refers to the attraction and drawing in of customers. Co-founders of HubSpot, Dharmesh Shah, and Brian Halligan, felt the need for such a holistic approach because previously successful marketing tactics no longer provided the desired results. Inbound

With a community of over half a billion people, LinkedIn provides a platform for professionals and businesses worldwide. But the reach of LinkedIn and its presence on a global scale can be difficult to fully grasp. Therefore, SHIELD now provides you with the following numbers, which will help you gain a better understanding of the

It’s no secret, that LinkedIn is the leading social platform for professionals worldwide. But with all these user profiles, company profiles, digital traffic, and ads, one question continuously remains – why aren’t more companies and users posting content on LinkedIn?  The answers to this question might be several, such as, that we for instance as

LinkedIn is the leading social media platform for professionals worldwide1. With its over 660+ million users globally, LinkedIn is the most efficient way for you or your company to strengthen your professional profile. Yet only 48% of those users are active, under 10 percent of users post and engage in content, and only 1 million

LinkedIn provides the biggest professional social media platform in the world. It provides a unique space where businesses, recruiters, marketers and more, can market not only themselves but also their brand or company. With over 660+ million users, it comes as a surprise to many, that only 3 million LinkedIn users share content on a

Today we’re announcing the launch of our new blog with the goal of giving back, being more communicative, and bring attention to the topics that matter.