The SHIELD blog

In this article, we’ll focus on how to optimize your LinkedIn profile which is essential for any employees creating content on behalf of their organizations. Interested in how to optimize your content? Read our article here. We often get asked how to optimize LinkedIn profiles to generate more interest. The first step we recommend is

In this article, we address the frequently asked question: “How often should I post on LinkedIn?” To give you the answer straight away, we believe that you should seek to post as often as you can at a frequency that is sustainable for you. There is no point posting daily content to only burn out

If you are looking to create content on LinkedIn, an important first step is to identify your why. Your purpose for creating content on LinkedIn will guide how your profile looks and what types of content you post. Don’t worry, your purpose can change over time and it’s fine to be more than one thing.

You need a strategy for your content marketing to be consistent and to provide your audience with value. One of the most useful exercises to do is to establish your content themes – the topics that you will create content about

Views are an important metric to track on LinkedIn as they are an indication of the reach of your content. Views are one metric we can use to evaluate content performance.

The best time to post content on LinkedIn is a heavily debated topic. The pattern of user activity has usually followed working hours, as this has been when professionals have had the most time to check their feeds.