The SHIELD blog
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Organic growth is the most desired aspect when building a business from the ground up. Yet, the methods on how to actually achieve organic growth are not as common as one might think. With that in mind, here are 5 focus areas to grow your business organically. Research your ideal/target client When asked who their
In the age of digital marketing, trends are changing constantly. How to successfully distribute your digital content is certainly not obvious. Here are the 6 top things to be aware of, when it comes to distributing your digital content. 1. Keep things simple and consistent Keeping your content manageable for users is of the utmost importance.
Generating value is of the utmost importance when dealing with digital marketing. But the meaning of value, and how to generate it, vary substantially from company to company. Different companies have different mindsets, and from there, also different objectives. Yet, one objective should be common to all companies. The objective of creating value for its
Quickly understand who’s consuming your content and start adapting in real-time to reach the right decision makers in your industry
These concepts may seem odd in a marketing context, yet, they represent the emerging tendencies in the world of marketing. The future of marketing no longer lies in the hard sell. Push marketing tactics that represent more old school marketing tactics are, slowly but surely, decaying. Push marketing tactics that interrupt the user with an
Earned media refers to publicity for a brand or company gained through earned, promotional efforts by employees, customers or fans. Paid media, on the other hand, refers to publicity gained through paid advertising such as banner ads, promoted or sponsored posts on social media, etc. The Concept of Earned Media Exposure Earned media exposure is,