We all have ideas. We come up with ideas at the weirdest times and the struggle is usually realising how to turn ideas into content.
In this article, we are first going to talk about how to capture your ideas efficiently. We’ll then cover how to turn your great ideas into high-volume content. Finally, if you’re still convinced that you don’t have anything to talk about on LinkedIn, we’re going to show you how to generate more ideas for content.
So let’s get into it. Ideas, we all get them. It’s scientifically proven that we get ideas when our mind wanders away, this is why some of our best ideas happen when taking a shower, exercising, or just before bed when we are feeling more relaxed.
“Don’t take ideas for granted”
You never know when a moment of inspiration is going to come your way. This is why the first step for maximising your ideas is to have a system in place that you trust, to capture your ideas efficiently.
It’s also really important to make sure that you review the ideas you have. If you like to write your ideas down on paper, or if you prefer to store ideas on your phone in a note-taking app, you have to get into a routine of reviewing the ideas so that you can take action.
Capturing your ideas
“Your mind is for having ideas, not holding them”David Allen, author of Getting Things Done
One of the most-read productivity books is ‘Getting Things Done’ by David Allen and we can apply the core principles of the book to content creation. To paraphrase, if we leave remembering ideas to our memory we will rarely act upon the great ideas that we have.
Instead, we want to build a system for capturing ideas that we trust, to get all of our thoughts out of our minds and into storage. When our ideas are collected we can review them and outline the next actionable steps to take to start implementing.
So our first step towards having 100+ content ideas for LinkedIn is to simply start with capturing all of the ideas that you already have throughout the week. We promise this will be more than you could imagine!
Turning ideas into LinkedIn content
So how do we turn ideas into LinkedIn content? One of the most common phrases we hear is: ‘I don’t have anything interesting to post”, “Why would anybody listen to me on LinkedIn?” Every content creator has felt this way before and the difference between the individuals not posting and the creators showing up every day is simply action.
“If you’re at B, you can help anybody still at A”
This is a great quote to remember when self-doubt is creeping in. We all have unique experiences, thoughts and ideas to share with others online. Once you have posted a few times, you will remove the initial fear of putting yourself out there and it won’t be long before you don’t think twice about it.
You can create content about anything you enjoy. Share what you’ve come across in the week and offer your thoughts around your industry and expertise. You could start posting as a content curator, where you primarily share interesting resources like articles and websites that may be of interest to your audience.
Content curation is a great place to start and you can build on this content by adding your original thoughts on top of this content. This is how you can turn your ideas into content to be visible on LinkedIn as a content creator.
How to generate more ideas for LinkedIn content
Okay, so you’ve got this far and you STILL don’t believe you have enough content ideas for LinkedIn? To increase your output (of posts) aim to consume more input throughout the week.
Read more books and articles and listen to podcasts related to your industry. By consuming more content and information from other creators, your favourite influencers and brands, this will naturally help you to have more ideas to increase your output.
Once you start content creation you will begin to see ideas for content everywhere. Record conversations with your team to share what you’re working on, share quotes you’ve come across, or your thoughts on the breaking news in your industry.
Once in the game, it won’t be long before you have a bank of ideas for posts. At this point, you’ll need to start categorising your content into ‘themes’ for your personal brand and business, to ensure every post provides value to your audience.
We’ll talk more about identifying content themes in another article and the benefits for personal branding and social selling, but for now, just start creating. We look forward to engaging with your posts on LinkedIn!