SHIELD Weekly Highlights #4

Hello Shielders👋

The weekend is officially here, and that means another edition of SHIELD Weekly Highlights. We are coming to you from the SHIELD Headquarters in central Copenhagen, hoping to provide you with some value from the past week.

This week’s highlights features 3 amazing content pieces that we feel are not only extraordinary but can also be used as inspiration for anyone looking to be more active on LinkedIn.

So without any further ado, let’s get into it!


This Week’s Key Takeaways 🎯

👉 Be kind to others – a small gesture goes a long way!

👉 Be personable!

👉 People want to interact with people, not robots!

👉 Ask your audience what they want, and use your content to answer questions!

👉 Monitor your competition!


Dhruv Talwar

The first feature of the week is Dhruv Talwar and his post about altruism.

Should you desire to read the post on LinkedIn, it is available here: Dhruv Talwar – The week at work started off with a huge smile on my face…

Dhruv uses a personal incident to illustrate how small gestures can go a very long way.

Dhruv’s story also urges is to look within ourselves and reflect upon our own situation, past or present.

Additionally, it urges us to pass these acts of kindness along if we encounter others in need.

We highly encourage you to read and like Dhruv’s heartwarming post.


Florian Eberhart

Next up, we have Florian Eberhart and his post on selling in the social media age.

Should you desire to read the post on Linkedin, it is available here: Florian Eberhart – Have you updated your selling style to the age of social media?

In the post, Florian urges us to be personable when establishing connections with leads and/or clients.

Florian argues that people are growing tired of faceless corporations and that they ultimately buy products because of human connections.

He states that people want to interact with people and not robots.

Florian lastly argues that the more people feel your human side, the more can relate to you, and the more they are ultimately inclined to buy from you.

Please read and like Florian’s post.


Chris Hardee

The last spot on this week’s top 3 goes to Chris Hardee and his post on content creation.

Should you desire to read the post on Linkedin, it is available here: Chris Hardee – Too often, I see companies create content just to fill a quota…

Chris argues that many companies only create content to fill a quota.

Instead of creating content that is not generating results, Chris urges us to follow 4 tips that help convert content into customers.

He lists the 4 tips as follows:

Ask your audience what they want!

Answer questions with your content!

Monitor your competition!

Keep your audience moving through the funnel!

Please give Chris’s post a read and a like!


This Week’s Key Takeaways 🎯

👉 Be kind to others – a small gesture goes a long way!

👉 Be personable!

👉 People want to interact with people, not robots!

👉 Ask your audience what they want, and use your content to answer questions!

👉 Monitor your competition!


That’s it for this week, everybody. Keep up the amazing content and come back next week for another edition of SHIELD Weekly Highlights. In the meantime, please stick around the SHIELD blog for many of our other articles.

Happy Friday!

Thanks,
The SHIELD team


If you enjoyed this week’s rundown, then please check out our other editions of SHIELD Weekly Highlights!

SHIELD Weekly Highlights 3 (January 24th, 2020)
SHIELD Weekly Highlights 2 (January 17th, 2020)
SHIELD Weekly Highlights 1 (January 10th, 2020)