Category: Marketing

4 Marketing Questions about LinkedIn

What separates LinkedIn from other social media platforms? LinkedIn is the top social media platform for professionals. It provides a unique space where businesses, recruiters, marketers, and others, can market not only themselves but also their brand, company, products, and services. Three factors specifically differentiate LinkedIn from other platforms: LinkedIn as the right environment, right […]

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Generating Value: Creating Content that Matter

Generating value is of the utmost importance when dealing with digital marketing. But the meaning of value, and how to generate it, vary substantially from company to company. Different companies have different mindsets, and from there, also different objectives.  Yet, one objective should be common to all companies. The objective of creating value for its […]

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