In this article, we’ll focus on how to optimize your LinkedIn profile which is essential for any employees creating content on behalf of their organizations. Interested in how to optimize your content? Read our article here. We often get asked how to optimize LinkedIn profiles to generate more interest. The first step we recommend is […]
In this article, we address the frequently asked question: “How often should I post on LinkedIn?” To give you the answer straight away, we believe that you should seek to post as often as you can at a frequency that is sustainable for you. There is no point posting daily content to only burn out […]
If you are looking to create content on LinkedIn, an important first step is to identify your why. Your purpose for creating content on LinkedIn will guide how your profile looks and what types of content you post. Don’t worry, your purpose can change over time and it’s fine to be more than one thing. […]
You need a strategy for your content marketing to be consistent and to provide your audience with value. One of the most useful exercises to do is to establish your content themes – the topics that you will create content about
The best time to post content on LinkedIn is a heavily debated topic. The pattern of user activity has usually followed working hours, as this has been when professionals have had the most time to check their feeds.
In this article, we are first going to talk about how to capture your ideas efficiently. We’ll then cover how to turn your great ideas into high-volume content.
Hashtags are used across social media platforms to categorise content. They allow us to search for content that we are interested in and enable us to have our content found by new audiences.
Learning what resonates with your audience is key to understanding how to grow your audience. And not only grow it, but grow it with the right kind of people.
Earned Media is all about organic attention via customers, fans and employees. Word of mouth at scale. Learn more about the power of earned media at scale.
Personal branding is not an exclusive club. Nowadays the act of building one’s digital presence is crucial, even from an entry level perspective.