Category: Articles

How To Optimize Your LinkedIn Profile

In this article, we’ll focus on how to optimize your LinkedIn profile which is essential for any employees creating content on behalf of their organizations. Interested in how to optimize your content? Read our article here. We often get asked how to optimize LinkedIn profiles to generate more interest. The first step we recommend is […]

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Earned Media: Providing Value and Earning the Market’s Attention

Earned media refers to publicity for a brand or company gained through earned, promotional efforts by employees, customers or fans. Paid media, on the other hand, refers to publicity gained through paid advertising such as banner ads, promoted or sponsored posts on social media, etc. The Concept of Earned Media Exposure Earned media exposure is, […]

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Inbound Marketing: From Quality Content to Inbound Leads

The term inbound marketing was coined in 2005 by Brian Halligan, CEO, and co-founder of HubSpot. The term refers to the attraction and drawing in of customers. Co-founders of HubSpot, Dharmesh Shah, and Brian Halligan, felt the need for such a holistic approach because previously successful marketing tactics no longer provided the desired results. Inbound […]

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