Category: Articles

Earned Media: Providing Value and Earning the Market’s Attention

Earned media refers to publicity for a brand or company gained through earned, promotional efforts by employees, customers or fans. Paid media, on the other hand, refers to publicity gained through paid advertising such as banner ads, promoted or sponsored posts on social media, etc. The Concept of Earned Media Exposure Earned media exposure is, […]

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Inbound Marketing: From Quality Content to Inbound Leads

The term inbound marketing was coined in 2005 by Brian Halligan, CEO, and co-founder of HubSpot. The term refers to the attraction and drawing in of customers. Co-founders of HubSpot, Dharmesh Shah, and Brian Halligan, felt the need for such a holistic approach because previously successful marketing tactics no longer provided the desired results. Inbound […]

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The Road to LinkedIn Success is through Engagement

It’s no secret, that LinkedIn is the leading social platform for professionals worldwide. But with all these user profiles, company profiles, digital traffic, and ads, one question continuously remains – why aren’t more companies and users posting content on LinkedIn?  The answers to this question might be several, such as, that we for instance as […]

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