Wouldn’t it be great if you reach your audience for free? With organic reach, you can.
Only a couple of years back, very few people knew the potential and opportunities arising with LinkedIn. LinkedIn started as an online CV database, and to many it still is. But, others have taken advantage of the opportunities associated with LinkedIn, and its ability to organically reach your audience without paying for advertising.
For entrepreneurs specifically, LinkedIn has proven to be a very valuable asset in connection to inbound marketing. You can organically reach a very large audience and from there help turn users into potential leads. Next to no other platform offers you a free insight to organically scope out demographics, and from there target your audience via your original content.
LinkedIn offers free organic reach that you would otherwise have to pay for.
In order to reach your target audiences, you need to attract them. Attraction comes from being able to generate value for others. Therefore, you need to generate value either in the form of education or entertainment.
The low risk, high reward way of doing this is by producing content specifically for the LinkedIn platform. The stakes are already in your favor. LinkedIn offers a unique platform, where professional content thrives. Therefore, producing content for like-minded professionals can only further enhance your organic reach towards your desired audience.
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The free, organic reach on LinkedIn is almost too good to be true, and it’s not a zero-sum game. You can win too.
Don’t just take our word for it. Listen to what Gary Vaynerchuck, CEO of VaynerX and social media pioneer, has to say about LinkedIn:
Should you wish to view the original LinkedIn post, from which this video is from, it is available below:
And should you be interested in more charismatic and insightful content from Gary Vaynerchuck, then go and follow him on LinkedIn: